Question No 2;
PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies. Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?
A. Cash cows
B. Question marks
C. Stars
D. Dogs
Answer: C
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